The International Round Table guest for February is Mary Spio, President of Gen2Media, a fully integrated technology and production company whose patent pending Digital Video Publisher technologies represent the best of what Larry Page of Google calls the “New Media” – i.e. the Internet and all of its variety.

IRT will be held at The Citrus Club on the 18^th floor of the Citrus Tower at Orange and Jackson, downtown Orlando, on Thursday, February 4th from 11:30AM to 2:00PM.  Plenty of networking time.  The cost is $30.00.  Parking is in the Citrus Tower garage on Jackson St.

Mary will tell how she went from Rocket Scientist (no kidding) to creating an on line dating service to Gen2Media. She will tell the effects that social networking is having on business and personal relationships and where she sees digital media trending.

Please send an e-mail or FAX confirming your attendance as there are just seventy seats available and often sell out.  E-mail to tradingwise@cfl.rr.com, or FAX to 321/256-5029. If you have a friend or business associate in international commerce, please share this announcement and bring them along.

On Tuesday, January 26th, FPRA Space Coast Chapter VP of Resource Development David Waters will be a panelist of the Founders Forum Marketing Madness program:  Talking to the Media.

Good publicity can be the catalyst for business success.  But don’t expect the press to come knocking down your door for a story about your latest widget or service.  You have to grab the attention of reporters and editors with preparation, presentation and persistence.

David will join Scott Harris, news anchor at Channel 13 NEWS, and Adam Lowenstein, business editor at Florida Today, to discuss both good and not-so-good examples of pitches they have encountered during their careers.  They will join Jean Newell of Newco Enterprises as she presents proved tactics on packaging the pitch and the pitchman to the media.

Crowne Plaza Melebourne Oceanfront

$35 with preregistration, $40 at the door, $15 students

6:00-6:45 Registration and Networking

6:45-7:45 Dinner

7:45-9:00 Program

Phone reservations 751-6771 (One Senior Place)

Online reservations http://www.foundersforum.com

David is a reporter, public relations professional, and runs his own multimedia video production company, David Waters Productions.  For more than a decade, he was a daily presence on local television when he reported for News 13 and ran the Brevard County bureau. He also appeared for most of that time on CNN and continues to appear on the network to this day.  These days, you’ll find him running David Waters Productions, where he puts his years of local and national media experience to use by helping companies get noticed through public relations events, video products, and interactive social media.  You can still see him on SpaceflightNow.com where he coanchors a live interactive shuttle launch show that he helped create.  It is seen in 181 countries by more than half a million people.  David was named one of the “100 Most Influential Business Leaders” by Spacecoast Business Magazine.

Phone reservations 751-6771 (One Senior Place)

Online reservations www.foundersforum.com

Crowne Plaza Melebourne Oceanfront

$35 with preregistrations, $40 at the door, $15 students

6:00-6:45 registration and networking

6:45-7:45 Dinner

7:45-9:00 program

Look for the Space Coast FPRA page on Facebook and be a fan!

Keep up with the latest announcements, FPRA member happenings, and PR-related news.

Don’t stop there-  Space Coast FPRA is also on Twitter!

You can follow Brevard PR pros as they share up-to-the-second content in their field.  And, be sure to follow our chapter’s Tweet Team @SpaceCoastFPRA while they tweet during professional development programs.

The Space Coast FPRA Tweet Team Needs YOU!

So, you either love to ‘tweet’ or you are eager to give it a try…

Now is the time to spread your wings and join our Tweet Team at the next Professional Development Program.

On November 18th, Suzie DeBusk will be presenting the topic of ‘Understanding Emotional Intelligence at Work.’
Join us for an informative session and share with all your friends and followers in real-time using Twitter (#FPRA).

RSVP TODAY

Holiday Inn Viera

11:30 networking with noon program and lunch

$20 for members, $25 for non-members

Meal choices include Roast Pork Loin with Stuffing and Baked Apples or Roast Turkey and Dressing with the Trimmings

RSVP
E-mail Tina Lange at tlange@cfl.rr.com
by Nov. 16th with your meal choice

Upcoming Dates:

• January 20th
• February 17th
• March 17th

April 21st

Join us for the follow-on to Julie Arnold’s Social Media 101 on October 21st…

Social Media 102

• Have you integrated social media into your existing marketing and communications strategy?

• Are you interested in integrating social media into your existing marketing and communications strategy?

• Whether you are beginner or novice this workshop is for you.

In Social Media 102 we will review common social media strategies, share case studies and best practices.  We will review strategies for increasing group interactivity in any content platform.  Bring your questions, your ideas and your strategies to share with the group.  If you would like to share your social media success stories or ask questions on how to take your social media strategy to the next level bring your existing links and we can review them in a group setting.

Julie Arnold, Social Media Manager, Griffin Integrated Marketing
Julie has 17 years of experience in developing advertising, public relations and marketing solutions for clients in a broad range of industries.  As Griffin’s Social Media Manger, she develops strategy, defines tools and tactics, trains and consults with clients on all aspects of online media and social networking.  Julie joined Griffin in December 2005.  Agency highlights include overseeing online strategy, grassroots, event marketing, Web site content, social and e-marketing for the Coalition for Space Exploration, as well as developing and implementing a statewide marketing campaign in Florida for the Technological Research and Development Authority, which resulted in a 764% increase in media relations exposure in a two-year time span.

David Waters, Founder, David Waters Productions
David is a reporter, public relations professional, and runs his own multimedia video production company, David Waters Productions. For more than a decade, he was a daily presence on local tv when he reported for News 13 and ran the Brevard County bureau. He also appeared for most of that time on CNN and continues to appear on the network to this day.  These days, you’ll find him running David Waters Productions, where he puts his years of local and national media experience to use by helping companies get noticed through public relations events, video products, and interactive social media.  You can still see him on SpaceflightNow.com where he coanchors a live interactive shuttle launch show that he helped create.  It is seen in 181 countries by more than half a million people.
Event Details

October 21st, 2009
11:30 am networking; 12 pm lunch and program
$20 for FPRA members, $25 for non-members
Holiday Inn Viera
Choice of Tuscan Chicken with Orzo & Broiled Tomato or Mushroom Ravioli
RSVP by Monday 10/19 with meal selection to Tina Lange via e-mail

Look forward to more great Professional Development Programming on these upcoming dates:

• November 18th
• January 20th
• February 17th
• March 17th
• April 21st

Attendees at the September 16th professional development luncheon were introduced to the world of online dialoguing, courtesy of Julie Arnold, Social Media Manager with Griffin Marketing.

Julie explained that social media is not for amateurs… The well-known we have all heard about (YouTube, FaceBook, Twitter, Flickr) and the lesser-known but no less powerful (StumbleUpon, Digg, Radian6) tools of the trade are NOT just a fad, but valuable content platforms that YOU should be using in your public relations plans.

If you didn’t catch Julie’s presentation on September 16th, you can join us for Social Media 102 on October 21st where she delivers a more in-depth presentation on strategy and tips to harness the power of social media for your PR campaigns!

Where: Holiday Inn Viera
When: Wednesday Oct 21, 2009
Time: 11:30 registration: 12 Noon Program
Meal selections: Tuscan Chicken with Orzo & Broiled Tomato or Mushroom Ravioli
Cost 20.00 members or 25.00 non members
RVSP: By noon Oct 19, 2009 with your meal choice.  E-mail tlange@spaceflorida.gov

Look forward to more great Professional Development Programming on these upcoming dates:

• November 18th
• January 20th
• February 17th
• March 17th
• April 21st

Take some time to gain some valuable knowledge from this Professional Development Podcast from our state association featuring Scott Monty, Head of Social Media at Ford.

The Ford Motor Company is one of America’s iconic brand names recognized worldwide: one of the so-called ‘Big Three’ US automakers that includes General Motors and Chrysler – all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout.

While this business backdrop sets the scene for mainstream media headlines and reporting, Ford continues to communicate and engage with its stakeholders and other interested parties, employing the full spectrum of tools and channels as appropriate.

It’s the area of social media and communication that is the prime focus of this “For Immediate Release (FIR) Interview” with Scott Monty, Head of Social Media at Ford’s worldwide headquarters in Dearborn, USA. In this conversation with FIR’s Neville Hobson and Shel Holtz, Scott talks through the events surrounding a Ford fan site and alleged counterfeit Ford parts, how criticisms of Ford’s legal moves blew up across auto-enthusiast and other websites and blogs in a 24-hour period, and the key role Twitter played in enabling Scott to rapidly defuse and help to successfully address those criticisms. Scott also talks about The Ford Story, and offers five critical tips for any communicator embarking on deploying social media in the enterprise.

Click here for podcast.