Join Space Coast FPRA and the Tweet Team

as we welcome Lynnette Leathers

Lynnette Leathers

Topic: Customer Satisfaction and Loyalty:  Why Loyalty Matters

Brief:  Lynnette will discuss Customer Satisfaction and Loyalty as it relates to measuring , managing, and improving your business.

-How do you measure loyalty?
-Why should you measure it?
-Methodologies for tracking your performance
-How the internet has changed the loyalty landscape
-What is a net promoter score?
-Cools ways you can build a loyal relationship with your customers
-Q and A

Lynnette has 20 years of Marketing and Research experience.  She is the President and founder of Mindspot Inc., which specializes in online qualitative and quantitative research and business solutions. Ms. Leathers is a six-sigma greenbelt, published author (2006) on the topic of customer satisfaction and loyalty, and a RIVA trained focus group moderator.  Lynnette holds a BSBA from Montana State University and an MBA from University of Montana and resides in Orlando, Florida.  Lynnette is the Past President of the American Marketing Association of Central Florida (2006-2007).

Ms. Leathers has worked for notable international companies like Kellogg’s, B.A.T., CHEP and MarketTools.  Mindspot Inc. has access to an online panel of 2.5 million consumers in the United States.  Lynnette managed research in 42 countries for CHEP (a division on Brambles Industries – Australia) and has a strong background in International Research.

Mindspot Inc., a global research company that designs research and business solutions that work in today’s fast-paced market. Mindspot Inc. is headquartered in Orlando, Florida and conducts business in North America, Latin America, Asia-Pacific, and Europe.  This cutting-edge consultancy conducts business in many consumer and B2B verticals and has a client list that includes:  Denny’s, Sylvan Learning Centers, Humana, Space Florida, Lexmark, CHEP, and Vanity Shops.  Mindspot provides a non-profit discount to clients that give back like the National Multiple Sclerosis Society (NMSS) and Count Me In (CMI to promote small business).

Mindspot Inc. is certified by the state of Florida as a woman/minority-owned business.

REGISTER: contact Tina Lange at tlange@cfl.rr.com
LOCATION: Holiday Inn Viera
TIME: Networking 11:30, Noon program
COST: $25 for members, $30 for non-members.

SAVE THE DATE FOR 2010!
February 17
March 17
April 21

The Space Coast FPRA Tweet Team Needs YOU!

So, you either love to ‘tweet’ or you are eager to give it a try…

Now is the time to spread your wings and join our Tweet Team at the next Professional Development Program.

On November 18th, Suzie DeBusk will be presenting the topic of ‘Understanding Emotional Intelligence at Work.’
Join us for an informative session and share with all your friends and followers in real-time using Twitter (#FPRA).

RSVP TODAY

Holiday Inn Viera

11:30 networking with noon program and lunch

$20 for members, $25 for non-members

Meal choices include Roast Pork Loin with Stuffing and Baked Apples or Roast Turkey and Dressing with the Trimmings

RSVP
E-mail Tina Lange at tlange@cfl.rr.com
by Nov. 16th with your meal choice

Upcoming Dates:

• January 20th
• February 17th
• March 17th

April 21st

November 18, 2009

Suzie DeBusk presents ‘Understanding Emotional Intelligence at Work’ at our Professional Development luncheon at the Holiday Inn Viera!

Overview:  Despite equal intellectual capacity, training, or experience, some people excel while others of the same caliber lag behind.  Ever wonder why?  More than 25 years of research in the neurological field and specific study about factors contributing to success in the workplace have resulted in breaking through perceptions about intelligence.  Quantifiable data on performance across a myriad of industries and organizations has resulted in a body of study called emotional intelligence (EQ), the “intangibles” that predict success in the workplace.

Highlights & Objectives:  People rarely derail because of the lack of technical skills, but rather because of emotional failings.  This presentation gives leaders a solid understanding of emotional intelligence factors, how EQ impacts the workplace, and competencies related to developing higher levels of emotional intelligence.

At the end of this session, participants will:

1.       Understand the definition of Emotional Intelligence.

2.       Recognize the impact of Emotional Intelligence on the work place.

3.       Learn how Emotional Intelligence is measured.

4.       Learn how to improve their Emotional Intelligence.

Suzie DeBusk is president and founder of three companies including her most recent, CxO Value Partners, Inc., an international consulting company focused on sales, marketing, strategy and leadership. She is a risk-taking adventurer, African guide, professional speaker, serial entrepreneur and leadership best practice thought leader.

Whether it’s coaching CEOs and management teams on how to increase their team’s performances or tromping through rain forests, standing down charging elephants, galloping on a horse through the savannahs of Africa or tossing spears with Masai warriors, Suzie brings a unique, proven approach to drive success through real-world techniques. Through her best practices approach, Suzie turns strategies into action steps that everyone can use.

Suzie’s experience ranges from providing executive and leadership coaching to Fortune 50 executives to sharing proven success methodologies to start-up entrepreneurs. Suzie and her team of facilitators integrate practical business examples with the laws of jungle leadership survival.

Suzie is a featured author in the book, The Advantage of Leadership, released in 2007 and is a contributing author to Space Coast Business Magazine. She has been featured in or interviewed by The Orlando Business Journal, The Charleston Regional Business Journal, Executive Traveler Magazine, Rosewood Magazine, Space Coast Living Magazine, Brevard Technical Journal, US Chamber News, Tampa Bay Tribune, Florida Today and The Hometown News, just to name a few.

A noted keynote and workshop speaker, Suzie uses audience engagement techniques and provides thought-provoking introspection. In a world of commodity communication and management models, Suzie imparts unique strategies that drive performance.

11:30 networking with noon program and lunch.

$20 for members, $25 for non-members

Meal choices include Roast Pork Loin with Stuffing and Baked Apples or Roast Turkey and Dressing with the Trimmings

RSVP by Monday, Nov. 16th to tlange@spaceflorida.gov

January 20, 2010

Lynette Leathers presents ‘Customer Service’ at our Professional Development luncheon at the Holiday Inn Viera.

11:30 networking with noon program and lunch.

$20 for members, $25 for non-members

Meal choices include Chicken Piccata or Roast Beef with Bordelaise Sauce, with Duchess Potatoes and Green Beans Almondine

RSVP by Monday, Jan. 18th to tlange@spaceflorida.gov

**Save the date and look for more details to follow!**

Join us for the follow-on to Julie Arnold’s Social Media 101 on October 21st…

Social Media 102

• Have you integrated social media into your existing marketing and communications strategy?

• Are you interested in integrating social media into your existing marketing and communications strategy?

• Whether you are beginner or novice this workshop is for you.

In Social Media 102 we will review common social media strategies, share case studies and best practices.  We will review strategies for increasing group interactivity in any content platform.  Bring your questions, your ideas and your strategies to share with the group.  If you would like to share your social media success stories or ask questions on how to take your social media strategy to the next level bring your existing links and we can review them in a group setting.

Julie Arnold, Social Media Manager, Griffin Integrated Marketing
Julie has 17 years of experience in developing advertising, public relations and marketing solutions for clients in a broad range of industries.  As Griffin’s Social Media Manger, she develops strategy, defines tools and tactics, trains and consults with clients on all aspects of online media and social networking.  Julie joined Griffin in December 2005.  Agency highlights include overseeing online strategy, grassroots, event marketing, Web site content, social and e-marketing for the Coalition for Space Exploration, as well as developing and implementing a statewide marketing campaign in Florida for the Technological Research and Development Authority, which resulted in a 764% increase in media relations exposure in a two-year time span.

David Waters, Founder, David Waters Productions
David is a reporter, public relations professional, and runs his own multimedia video production company, David Waters Productions. For more than a decade, he was a daily presence on local tv when he reported for News 13 and ran the Brevard County bureau. He also appeared for most of that time on CNN and continues to appear on the network to this day.  These days, you’ll find him running David Waters Productions, where he puts his years of local and national media experience to use by helping companies get noticed through public relations events, video products, and interactive social media.  You can still see him on SpaceflightNow.com where he coanchors a live interactive shuttle launch show that he helped create.  It is seen in 181 countries by more than half a million people.
Event Details

October 21st, 2009
11:30 am networking; 12 pm lunch and program
$20 for FPRA members, $25 for non-members
Holiday Inn Viera
Choice of Tuscan Chicken with Orzo & Broiled Tomato or Mushroom Ravioli
RSVP by Monday 10/19 with meal selection to Tina Lange via e-mail

Look forward to more great Professional Development Programming on these upcoming dates:

• November 18th
• January 20th
• February 17th
• March 17th
• April 21st

Attendees at the September 16th professional development luncheon were introduced to the world of online dialoguing, courtesy of Julie Arnold, Social Media Manager with Griffin Marketing.

Julie explained that social media is not for amateurs… The well-known we have all heard about (YouTube, FaceBook, Twitter, Flickr) and the lesser-known but no less powerful (StumbleUpon, Digg, Radian6) tools of the trade are NOT just a fad, but valuable content platforms that YOU should be using in your public relations plans.

If you didn’t catch Julie’s presentation on September 16th, you can join us for Social Media 102 on October 21st where she delivers a more in-depth presentation on strategy and tips to harness the power of social media for your PR campaigns!

Where: Holiday Inn Viera
When: Wednesday Oct 21, 2009
Time: 11:30 registration: 12 Noon Program
Meal selections: Tuscan Chicken with Orzo & Broiled Tomato or Mushroom Ravioli
Cost 20.00 members or 25.00 non members
RVSP: By noon Oct 19, 2009 with your meal choice.  E-mail tlange@spaceflorida.gov

Look forward to more great Professional Development Programming on these upcoming dates:

• November 18th
• January 20th
• February 17th
• March 17th
• April 21st

Last Friday’s Roast & Toast event was a great success, drawing 115 guests and FPRA members. The evening included the presentation of the 2009 PR Professional of the Year Award to Jessica Rye, APR, and the 2009 Chapter Awards. Carey Beam was chosen as the Rising Star; Mat Haggar received the Doris Fleischman Award and Geo Ropert was named Member of the Year. We celebrated our chapter’s 25th anniversary recognizing our Past PResident’s in attendance and guest roasters David Brock, Bill Ellis and Jack Rood “Roasted” Sandy Sanderson. Tweets were coming in all during the evening with fun messages and info for Jessica and Sandy, and our tropical room and food was a hit with guests. The coconut shrimp and Blue Hawaii cocktails started the evening with a tasty twist. Our state President, Lanette Hart, APR, CPRC, attended and Emcee Mike Rein kept the evening lively and entertaining!

Jessica Rye, APR, says a few words after receiving her “toast” and award.

2009 Rising Star, Carey Beam

2009 recipient of the Doris Fleischman Award, Mat Haggar

2009 Member of the Year, Geo Ropert, APR

Past President’s in attendance from left: Linda Herridge, Cindy Calhoun, Suzanne Sparling, APR, Jessica Rye, APR, Marilyn Waters, APR, and our First chapter President in 1984, Dick Baumbach.

Roastee Sandy Sanderson is a good sport laughing at the jokes of his friends.

Welcome to an Evening of Tropical Elegance

The year’s biggest event for the Space Coast Chapter of the Florida Public Relations Association is just weeks away — the 2009 Roast & Toast! Plans are moving forward and we have many new and fun things in store this year (but you’ll have to come to find out)!

Mike Rein of United Launch Alliance will join us again as Emcee as we raise a glass to toast PR Professional of the Year, Jessica Rye, APR, Senior Manager of Regional Communications for ATK Launch Systems and Roast community leader, Sandy Sanderson, Central Florida Area Manager, Florida Power & Light.

The celebration marks the 25th Anniversary of the Space Coast Chapter – come and meet some of our past leaders. We’ll also install our new chapter leadership for next year.

RSVP today!

Event Details

August 28, 2009
6:30 pm cocktails; 7 pm dinner and program
$55 per person
Entree Options: Steak Asada, Potato-Encrusted White Fish or Grilled Portobello Mushroom & Vegetables
Attire: Cocktail or business formal
Hilton Melbourne Beach Oceanfront – AIA
RSVP by Friday, August 21 to Katherine Sonn 722-4440 or via e-mail at sonncenturyoaks@cfl.rr.com

Thank you to our sponsors!

Make plans to attend the June Professional Development Program

The Difference Makers! Winning Communication Practices of High Performing Organizations
Special Guest: Ron Hess, Motiv8 Communications

As organizations concentrate more on improving operational efficiency, they expect employee communication to contribute in valuable ways to bottom-line results. Ron Hess, President of Motiv8 Communications, will discuss 10 employee communication practices that separate high performing organizations from mediocre ones, accompanied by meaningful tips and eye-opening stories and real examples of how communicators can get in the game and accelerate winning through effective, focused organizational communications.

Motiv8 Communications is a full service employee communications consulting firm based in Port Orange, FL, south of Daytona Beach. Motiv8’s clients include numerous well known companies and government organizations. Ron Hess served 27 years in corporate communications and managed internal employee ommunication programs at leading companies such as GE, Eaton, Internatinal Paper and Watson Wyatt. Ron is a frequent speaker and writer on employee communication topics.

Tuesday, June 16, 2009
11:30 am Networking; Noon Program
Holiday Inn Viera — Wickham Road and I-95
$20 Members and Students, $25 non-members
Lunch options: Chicken Florentine with Rice Pilaf; Cheese Manicotti w/Marinara

RSVP: Katherine Sonn, 722-4440 or sonncenturyoaks@cfl.rr.com by Friday June 12
PLEASE INDICATE FOOD OPTION WITH RESERVATION

Join us for the March Space Coast FPRA Professional Development Program. This is an important and valuable program for any practitioner working in Brevard County.

Florida Today: Change and Multi-Media News
Special Guests: Bob Stover, Executive Editor

FLORIDA TODAY continues to expand its multi-media resources, taking news online and utilizing live video streaming. Bob Stover will talk about these new initiatives and address them from a PR perspective regarding how we can utilize these tools in our public relations programs AND provide FLORIDA TODAY editors with rich, relevant news material. He’ll help us understand the relationship between print and online and educate us on we can work more effectively with them. He’ll answer questions such as:

1) is there an online editor and do some stories go online and not in print, or vice versa?
2) Can I submit a video clip and caption or small blurb to be used … Or does FLORIDA TODAY shoot all their own material?

Bob will share video clips with us about how FLORIDA TODAY layers online and print work, as well as show a video on the new live video streaming. Bob will give us an update on the status of things at the paper and share where things are headed for the rest of the year. And to help us all refresh our outdated media lists, he has agreed to provide us with a new list of the how the departments are structured, along with a list of editors and reporters, and their contact information. This is a terrific opportunity to engage with a high level executive at our area’s largest newspaper and update your own tactics and strategies for working with them.

Bob Stover has been Executive Editor of Florida Today since June. He was managing editor of Florida Today 1999-2008 and has worked in other editing roles at the paper since 1992. Prior to that he held several editing and reporting positions at the Arkansas Gazette in Little Rock. He serves on the BCC Entrepreneur Lecture Committee, the Associated Press Editors innovation committee and the Reaching Out Holiday Board. He has a BA from Ouachita University in Arkansas and a masters degree in journalism and urban studies from the University of Maryland.

EVENT INFORMATION
DATE: March 18, 2009
Holiday Inn Viera – Wickham Road and I-95
11:30 am Networking, Noon Program
Cost: $20 members and students, $25 non-members

Food options: Chicken Marsala with Penne Alfredo, Cheese Manicotti with Marinara
Includes salad, vegetable and dessert

RSVP Katherine Sonn: 722-4440 or via e-mail at sonncenturyoaks@cfl.rr.com

January 8 with Joe Curley, APR, CPRC, Crossing the International PR Boundaries on Thursday January 8 with Joe Curley, APR, CPRC of Stingray Solutions was a fun and informative look at International communications.

Those of us that attended this program were fortunate to receive Joe’s insight about practicing Public Relations in foreign countries. As the PR representative for each of Universal Studios’ theme parks in other countries (and that’s just what he does since he retired), Joe is currently involved with Universal “DubaiLand” in Dubai, the largest entertainment park in the world, and a Universal park in Korea, which will end up being a $3.3 Billion project.

Joe discussed, in depth, many of the barriers of international work, such as language, customs, differences in news media, food, and jet lag. Some of the most important tips he gave included:
• Arrange for a local ‘trading partner’ – a local PR firm to do business with and to advise you.
• Pay attention to the local customs! It is important to know what might inadvertently get you into trouble in another culture. For example, just talking to a member of the opposite sex in some Emirate countries can land you in jail.
• Clean up your slang. Americans don’t realize how much of what we say is slang. Can you dig it? (try translating that into Korean and make yourself understood)
• Be VERY careful when hiring a translator. Translators may not truly understand what you’re saying unless they’ve spent time and worked in the U.S. (see advice about slang above)

Joe Curley with Jessica Rye, APR and Suzanne Sparling, APR

Members Rosalind Harvery, Linda Herridge and Tracy Yates

FIT Members Judy Strother, and Alycia Johnson