There will be no Professional Development Program in February.

Please plan to join us for a BRIGHT and early program in March…

Introduce Yourself in Technicolor

and get your listener to say “Tell me more.”

Presented by Sasha ZeBryk

Wednesday, March 10, 2010

Holiday Inn Viera  

Networking 7:30am, 8:00 program

Can you….?

• Tell people what you do in 9 words or less?

• Create your personal BRAND in the marketplace?

• Start 2-way conversations easily?

• Get others to remember you…the 1st time you meet?

What you’ll get from Sasha ZeBryk in this BREAKFAST presentation:

• FUN!

• 2 conversational ways to structure your intro

• Practice with participants & networking opportunity

• People to remember YOU!

• Sasha’s Technicolor CD

Sasha ZeBryk Speaks at FPRA

“You gave us insight on how to add horsepower to the creative engine.  We’re using our Tech. intros….everywhere.”

—Jim Bremer, VP, Hasbro Games

Sasha ZeBryk shows people how to be remembered, recalled & referred.

President of SashaSpeaks Seminars, she was named Business Woman of the Year in Massachusetts and served on the board of the National Speakers Association in New England, winning the President’s Award.

An executive speech coach, she teaches speakers how to Hook ‘em, Book ‘em, & Keep ‘em.

Sasha has published 5 books, including Remarkable Women & has written 14 tips booklets for others. As a writing coach, she helps wanna-be writers become Instant Authors in 90 days or less…. with their own tips booklet.  Her latest Instant Author booklet is about grief & death in workplace.

Her most popular audiences include keynoting for women and women business owners across the U.S on speaking, networking & self-marketing skills.

Sasha ZeBryk  •  www.SashaSpeaks.com
772-918-4041  •  413-262-8387

Join Space Coast FPRA and the Tweet Team

as we welcome Lynnette Leathers

Lynnette Leathers

Topic: Customer Satisfaction and Loyalty:  Why Loyalty Matters

Brief:  Lynnette will discuss Customer Satisfaction and Loyalty as it relates to measuring , managing, and improving your business.

-How do you measure loyalty?
-Why should you measure it?
-Methodologies for tracking your performance
-How the internet has changed the loyalty landscape
-What is a net promoter score?
-Cools ways you can build a loyal relationship with your customers
-Q and A

Lynnette has 20 years of Marketing and Research experience.  She is the President and founder of Mindspot Inc., which specializes in online qualitative and quantitative research and business solutions. Ms. Leathers is a six-sigma greenbelt, published author (2006) on the topic of customer satisfaction and loyalty, and a RIVA trained focus group moderator.  Lynnette holds a BSBA from Montana State University and an MBA from University of Montana and resides in Orlando, Florida.  Lynnette is the Past President of the American Marketing Association of Central Florida (2006-2007).

Ms. Leathers has worked for notable international companies like Kellogg’s, B.A.T., CHEP and MarketTools.  Mindspot Inc. has access to an online panel of 2.5 million consumers in the United States.  Lynnette managed research in 42 countries for CHEP (a division on Brambles Industries – Australia) and has a strong background in International Research.

Mindspot Inc., a global research company that designs research and business solutions that work in today’s fast-paced market. Mindspot Inc. is headquartered in Orlando, Florida and conducts business in North America, Latin America, Asia-Pacific, and Europe.  This cutting-edge consultancy conducts business in many consumer and B2B verticals and has a client list that includes:  Denny’s, Sylvan Learning Centers, Humana, Space Florida, Lexmark, CHEP, and Vanity Shops.  Mindspot provides a non-profit discount to clients that give back like the National Multiple Sclerosis Society (NMSS) and Count Me In (CMI to promote small business).

Mindspot Inc. is certified by the state of Florida as a woman/minority-owned business.

REGISTER: contact Tina Lange at tlange@cfl.rr.com
LOCATION: Holiday Inn Viera
TIME: Networking 11:30, Noon program
COST: $25 for members, $30 for non-members.

SAVE THE DATE FOR 2010!
February 17
March 17
April 21

The Space Coast FPRA Tweet Team Needs YOU!

So, you either love to ‘tweet’ or you are eager to give it a try…

Now is the time to spread your wings and join our Tweet Team at the next Professional Development Program.

On November 18th, Suzie DeBusk will be presenting the topic of ‘Understanding Emotional Intelligence at Work.’
Join us for an informative session and share with all your friends and followers in real-time using Twitter (#FPRA).

RSVP TODAY

Holiday Inn Viera

11:30 networking with noon program and lunch

$20 for members, $25 for non-members

Meal choices include Roast Pork Loin with Stuffing and Baked Apples or Roast Turkey and Dressing with the Trimmings

RSVP
E-mail Tina Lange at tlange@cfl.rr.com
by Nov. 16th with your meal choice

Upcoming Dates:

• January 20th
• February 17th
• March 17th

April 21st

November 18, 2009

Suzie DeBusk presents ‘Understanding Emotional Intelligence at Work’ at our Professional Development luncheon at the Holiday Inn Viera!

Overview:  Despite equal intellectual capacity, training, or experience, some people excel while others of the same caliber lag behind.  Ever wonder why?  More than 25 years of research in the neurological field and specific study about factors contributing to success in the workplace have resulted in breaking through perceptions about intelligence.  Quantifiable data on performance across a myriad of industries and organizations has resulted in a body of study called emotional intelligence (EQ), the “intangibles” that predict success in the workplace.

Highlights & Objectives:  People rarely derail because of the lack of technical skills, but rather because of emotional failings.  This presentation gives leaders a solid understanding of emotional intelligence factors, how EQ impacts the workplace, and competencies related to developing higher levels of emotional intelligence.

At the end of this session, participants will:

1.       Understand the definition of Emotional Intelligence.

2.       Recognize the impact of Emotional Intelligence on the work place.

3.       Learn how Emotional Intelligence is measured.

4.       Learn how to improve their Emotional Intelligence.

Suzie DeBusk is president and founder of three companies including her most recent, CxO Value Partners, Inc., an international consulting company focused on sales, marketing, strategy and leadership. She is a risk-taking adventurer, African guide, professional speaker, serial entrepreneur and leadership best practice thought leader.

Whether it’s coaching CEOs and management teams on how to increase their team’s performances or tromping through rain forests, standing down charging elephants, galloping on a horse through the savannahs of Africa or tossing spears with Masai warriors, Suzie brings a unique, proven approach to drive success through real-world techniques. Through her best practices approach, Suzie turns strategies into action steps that everyone can use.

Suzie’s experience ranges from providing executive and leadership coaching to Fortune 50 executives to sharing proven success methodologies to start-up entrepreneurs. Suzie and her team of facilitators integrate practical business examples with the laws of jungle leadership survival.

Suzie is a featured author in the book, The Advantage of Leadership, released in 2007 and is a contributing author to Space Coast Business Magazine. She has been featured in or interviewed by The Orlando Business Journal, The Charleston Regional Business Journal, Executive Traveler Magazine, Rosewood Magazine, Space Coast Living Magazine, Brevard Technical Journal, US Chamber News, Tampa Bay Tribune, Florida Today and The Hometown News, just to name a few.

A noted keynote and workshop speaker, Suzie uses audience engagement techniques and provides thought-provoking introspection. In a world of commodity communication and management models, Suzie imparts unique strategies that drive performance.

11:30 networking with noon program and lunch.

$20 for members, $25 for non-members

Meal choices include Roast Pork Loin with Stuffing and Baked Apples or Roast Turkey and Dressing with the Trimmings

RSVP by Monday, Nov. 16th to tlange@spaceflorida.gov

January 20, 2010

Lynette Leathers presents ‘Customer Service’ at our Professional Development luncheon at the Holiday Inn Viera.

11:30 networking with noon program and lunch.

$20 for members, $25 for non-members

Meal choices include Chicken Piccata or Roast Beef with Bordelaise Sauce, with Duchess Potatoes and Green Beans Almondine

RSVP by Monday, Jan. 18th to tlange@spaceflorida.gov

**Save the date and look for more details to follow!**

Join us for the follow-on to Julie Arnold’s Social Media 101 on October 21st…

Social Media 102

• Have you integrated social media into your existing marketing and communications strategy?

• Are you interested in integrating social media into your existing marketing and communications strategy?

• Whether you are beginner or novice this workshop is for you.

In Social Media 102 we will review common social media strategies, share case studies and best practices.  We will review strategies for increasing group interactivity in any content platform.  Bring your questions, your ideas and your strategies to share with the group.  If you would like to share your social media success stories or ask questions on how to take your social media strategy to the next level bring your existing links and we can review them in a group setting.

Julie Arnold, Social Media Manager, Griffin Integrated Marketing
Julie has 17 years of experience in developing advertising, public relations and marketing solutions for clients in a broad range of industries.  As Griffin’s Social Media Manger, she develops strategy, defines tools and tactics, trains and consults with clients on all aspects of online media and social networking.  Julie joined Griffin in December 2005.  Agency highlights include overseeing online strategy, grassroots, event marketing, Web site content, social and e-marketing for the Coalition for Space Exploration, as well as developing and implementing a statewide marketing campaign in Florida for the Technological Research and Development Authority, which resulted in a 764% increase in media relations exposure in a two-year time span.

David Waters, Founder, David Waters Productions
David is a reporter, public relations professional, and runs his own multimedia video production company, David Waters Productions. For more than a decade, he was a daily presence on local tv when he reported for News 13 and ran the Brevard County bureau. He also appeared for most of that time on CNN and continues to appear on the network to this day.  These days, you’ll find him running David Waters Productions, where he puts his years of local and national media experience to use by helping companies get noticed through public relations events, video products, and interactive social media.  You can still see him on SpaceflightNow.com where he coanchors a live interactive shuttle launch show that he helped create.  It is seen in 181 countries by more than half a million people.
Event Details

October 21st, 2009
11:30 am networking; 12 pm lunch and program
$20 for FPRA members, $25 for non-members
Holiday Inn Viera
Choice of Tuscan Chicken with Orzo & Broiled Tomato or Mushroom Ravioli
RSVP by Monday 10/19 with meal selection to Tina Lange via e-mail

Look forward to more great Professional Development Programming on these upcoming dates:

• November 18th
• January 20th
• February 17th
• March 17th
• April 21st

Make plans to attend the June Professional Development Program

The Difference Makers! Winning Communication Practices of High Performing Organizations
Special Guest: Ron Hess, Motiv8 Communications

As organizations concentrate more on improving operational efficiency, they expect employee communication to contribute in valuable ways to bottom-line results. Ron Hess, President of Motiv8 Communications, will discuss 10 employee communication practices that separate high performing organizations from mediocre ones, accompanied by meaningful tips and eye-opening stories and real examples of how communicators can get in the game and accelerate winning through effective, focused organizational communications.

Motiv8 Communications is a full service employee communications consulting firm based in Port Orange, FL, south of Daytona Beach. Motiv8’s clients include numerous well known companies and government organizations. Ron Hess served 27 years in corporate communications and managed internal employee ommunication programs at leading companies such as GE, Eaton, Internatinal Paper and Watson Wyatt. Ron is a frequent speaker and writer on employee communication topics.

Tuesday, June 16, 2009
11:30 am Networking; Noon Program
Holiday Inn Viera — Wickham Road and I-95
$20 Members and Students, $25 non-members
Lunch options: Chicken Florentine with Rice Pilaf; Cheese Manicotti w/Marinara

RSVP: Katherine Sonn, 722-4440 or sonncenturyoaks@cfl.rr.com by Friday June 12
PLEASE INDICATE FOOD OPTION WITH RESERVATION

Make plans now to attend the April program of the Space Coast Chapter of FPRA.

Date: Tuesday, April 21, 2009
Time: Networking: 11:30am; Lunch/Program at 12:00 noon
Location: Holiday Inn Hotel & Conference Center Melbourne-Viera
8298 N. Wickham Rd., Melbourne, FL 32940

Food options: Chicken Artichoke, with sun-dried tomato, served with Duchess Potato. Veggie: Mushroom Ravioli

Cost: $20 members, $25 non-members
RSVP: Katherine Sonn, at 722-4440 or email sonncenturyoaks@cfl.rr.com and PLEASE REMEMBER TO GIVE FOOD CHOICE.

“Video out of the Box: The Ins and Outs of Electronic PR”
With video now in the hands of everyone and the line blurring between traditional news and online entertainment, where should a PR professional focus? Sue Stauffer of Verocity Creative and Roycom Communications, an Orlando-based video production company, will discuss the use of video in PR, including strategic issues for both pro-active and re-active use of the visual medium – both on TV and online.

This multi-media presentation will utilize case studies and video clips of work Verocity and Roycom have done for companies such as Universal Studios in Orlando, Nickelodeon, Burger King and others. Whether you’re seeking 15 minutes of fame, or you find yourself with 15 minutes notice before the TV news crew arrives, this program will help you achieve your maximize your PR spotlight!

Our Speaker – Susan Stauffer
For more than 15 years, Susan has been a catalyst in entertainment communications. With a generalist’s strategic vision and a specialist’s experience on the front line of field execution, Susan has brought passion and performance to the arsenal of a variety of organizations. With roles on both sides of the desk – client and as agency/production company as Account Director or Project Manager/Producer – Susan brings a unique set of skills and resources to address the needs and nuances of any situation.

Susan is currently the principal of Verocity Creative Communications and executive producer in Roycom Communications where she provides turn key production and creative content for a variety of clients. Roycom has just this month announced their merger with the regional production powerhouse, Go To Team, based in Charleston, South Carolina. The combined alliance brings an exciting new level of cutting edge creativity and muscle to an established team with a track record of excellence.

Join us for the March Space Coast FPRA Professional Development Program. This is an important and valuable program for any practitioner working in Brevard County.

Florida Today: Change and Multi-Media News
Special Guests: Bob Stover, Executive Editor

FLORIDA TODAY continues to expand its multi-media resources, taking news online and utilizing live video streaming. Bob Stover will talk about these new initiatives and address them from a PR perspective regarding how we can utilize these tools in our public relations programs AND provide FLORIDA TODAY editors with rich, relevant news material. He’ll help us understand the relationship between print and online and educate us on we can work more effectively with them. He’ll answer questions such as:

1) is there an online editor and do some stories go online and not in print, or vice versa?
2) Can I submit a video clip and caption or small blurb to be used … Or does FLORIDA TODAY shoot all their own material?

Bob will share video clips with us about how FLORIDA TODAY layers online and print work, as well as show a video on the new live video streaming. Bob will give us an update on the status of things at the paper and share where things are headed for the rest of the year. And to help us all refresh our outdated media lists, he has agreed to provide us with a new list of the how the departments are structured, along with a list of editors and reporters, and their contact information. This is a terrific opportunity to engage with a high level executive at our area’s largest newspaper and update your own tactics and strategies for working with them.

Bob Stover has been Executive Editor of Florida Today since June. He was managing editor of Florida Today 1999-2008 and has worked in other editing roles at the paper since 1992. Prior to that he held several editing and reporting positions at the Arkansas Gazette in Little Rock. He serves on the BCC Entrepreneur Lecture Committee, the Associated Press Editors innovation committee and the Reaching Out Holiday Board. He has a BA from Ouachita University in Arkansas and a masters degree in journalism and urban studies from the University of Maryland.

EVENT INFORMATION
DATE: March 18, 2009
Holiday Inn Viera – Wickham Road and I-95
11:30 am Networking, Noon Program
Cost: $20 members and students, $25 non-members

Food options: Chicken Marsala with Penne Alfredo, Cheese Manicotti with Marinara
Includes salad, vegetable and dessert

RSVP Katherine Sonn: 722-4440 or via e-mail at sonncenturyoaks@cfl.rr.com

Sponsored by Parrish Medical Center

January 22, 2009
11:30 Networking, Noon Program
Location: Tuscany Grill, Suntree

Special Guest: Susan Howard, APR
Director, Corporate Communications, DUDA

Susan will share the variety of communication tools and activities that she has used with The Viera Company’s efforts to promote two-way communication with the communty in its plans for West Viera, from gathering input into the community’s design to inviting comments and questions.

Cost: FREE! if you attended January 8
If not $20 members, $25 non-members, $18 students

Menu options:

RSVP: Katherine Sonn 722-4440 or sonncenturyoaks@cfl.rr.com

Sponsored in part by Parrish Medical Center

January 22, 2009
11:30 Networking, Noon Program
Location: Tuscany Grill, Suntree

Special Guest: Susan Howard, APR
Director, Corporate Communications, DUDA

Susan will share the variety of communication tools and activities that she has used with The Viera Company’s efforts to promote two-way communication with the communty in its plans for West Viera, from gathering input into the community’s design to inviting comments and questions.

Cost: FREE! if you attended January 8
If not $20 members, $25 non-members, $18 students

Menu options:

RSVP: Katherine Sonn 722-4440 or sonncenturyoaks@cfl.rr.com

Susan Howard’s experience in public relations spans over 25 years. During that time, she has worked in corporate, non-profit and agency settings. She joined DUDA in 1993 and in 1997 was named Director of Corporate Communications. Susan is responsible for planning and directing the management of internal and external communications programs for DUDA, a family-owned, diversified land company engaged in a variety of agriculture and real estate operations in Florida and five additional states.

Her department is responsible for employee communication, media relations, shareholder communication, issues management and community relations for the parent corporation and its four subsidiaries. Between 1995 and 1997 Susan served as Director of Community Relations for The Viera Company, DUDA’s real estate development subsidiary and the master developer of the community of Viera.

Susan joined the Orlando Area Chapter of FPRA in 1990 and served as Chapter President in 1996. She is a member of the International Association of Business Communicators and the Orlando Chapter of Florida Executive Women. Susan is a graduate of the University of Arizona where she earned a Bachelor of Arts degree in Journalism, and has earned professional accreditation in public relations (APR).