PR on F.I.R.E.
Foundation, Innovation, Reputation, Education

The State Annual Conference Committee continues to seek out speakers who will help you grow as a public relations practitioner. Here is a sneak peek into another great speaker who is bound to hit a “home run” with conference attendees!

Tom Hoof, Marketing and Communications Director for the Tampa Bay Rays, will share his experience about rebranding a professional baseball team. In November 2007, the majority owner of the Tampa Bay Devil Rays baseball team decided to make drastic changes and renamed his team the “Tampa Bay Rays.” As a result of his decision, the team went through a rebranding campaign that re-energized fans and made everyone in the Tampa Bay area feel like they had ownership of the Rays. Join us at the 2009 FPRA Annual Conference to hear about the campaign and the astounding success the team experienced in 2008.

SAVE THE DATE
Location: Boca Raton Resort and Club, Boca Raton, FL
Date: August 9 – 12, 2009
Registration Fee: $595/person

Remember, you can register now and make your hotel reservations. Room prices are tiered, starting as low as $145/night. We look forward to seeing you at the conference in August 2009!

Visit the state website to download a registration form