Wow…a great forum today with Karen Breakell, APR, from Nemours. Terrific case study information and perspective from a senior level practitioner that all of us can take back to our respective jobs. Her summary of Nemours entry in the Orlando marketplace challenged her (and the entire communications team) with a wide range of issues demanding a wide range of strategies. Remember her critical points for us:

1. Make sure that your work is helping the leaders in your company fulfill their business goals.
2. Make sure that you establish solid relationships with key individuals such as legal counsel, who may be working on the same issue from another perspective.
3. If you work with vendors, make sure the relationship is one of true partnership: that you each are working hard to fulfill goals and EACH win credit for success or failure.
4. Use data to help you in both external and internal efforts to solidify your core messages and support your recommendations.

Thanks to all of you that dedicated time to your professional development today and supported this program. See you next time!