Harvey promoted at the Port, taking on an expanded role

From Brevard Business News, February 8, 2010

PORT CANAVERAL — The Canaveral Port Authority has announced the promotion of Rosalind Harvey to senior director of communications and community affairs.  “Rosalind’s leadership, determination, and professionalism have been instrumental in helping our organization to progress to the next level in the community and in the maritime industry,” says J. Stanley “Stan” Payne, chief executive officer of Port Canaveral. “She brings innovation and passion in all her efforts to enhance and advance Port Canaveral.”
Harvey joined the Canaveral Port Authority 10 years ago as an assistant director of public relations. In 2004, she was promoted to director of communications. In her new expanded position, she becomes a part of the senior committee.  Harvey is a former print and broadcast journalist with a master’s degree from Northwestern University and a bachelor’s degree in communications from North Carolina A&T State University. She serves on the Public Relations Committee of the American Association of Port Authorities and is a past president of the Space Coast Chapter of the Florida Public Relations Association.

The International Round Table guest for February is Mary Spio, President of Gen2Media, a fully integrated technology and production company whose patent pending Digital Video Publisher technologies represent the best of what Larry Page of Google calls the “New Media” – i.e. the Internet and all of its variety.

IRT will be held at The Citrus Club on the 18^th floor of the Citrus Tower at Orange and Jackson, downtown Orlando, on Thursday, February 4th from 11:30AM to 2:00PM.  Plenty of networking time.  The cost is $30.00.  Parking is in the Citrus Tower garage on Jackson St.

Mary will tell how she went from Rocket Scientist (no kidding) to creating an on line dating service to Gen2Media. She will tell the effects that social networking is having on business and personal relationships and where she sees digital media trending.

Please send an e-mail or FAX confirming your attendance as there are just seventy seats available and often sell out.  E-mail to tradingwise@cfl.rr.com, or FAX to 321/256-5029. If you have a friend or business associate in international commerce, please share this announcement and bring them along.

The US Census in Brevard is looking for marketing and PR professionals to assist in creating a campaign to inform the public about the US Census and what it means to local residents.  If you have a couple of hours to spare, please contact Mary Sharpe at 433-8525.

Announcing the winners of the membership and Professional Development gift card drawings:

• Tessa Friedrichs
• Aliona Groh
• Tina Lange, APR

CONGRATULATIONS to the lucky winners, and thank you for supporting your Space Coast FPRA!

Will you win a $50 Gift Card to the Avenue Viera?

Two lucky winners will be randomly selected at the January 20th Professional Development Program.  One will be chosen from those who  joined FPRA or renewed their membership in 2009, and one will be chosen from the attendees at the January 20th program.  Don’t miss out on the exciting opportunities and up-to-the-minute resources offered by the longest established professional public relations group in the USA.  Learn more about FPRA membership, and log-in to your member account at www.fpra.org today!

Upcoming Professional

Development Programming:

• January 20th- Lynette Leathers presents ‘Customer Service: Why Loyalty Matters’  **Attend the program and you could win a $50 gift card to the Avenue Viera!

• February 17th- Details coming soon
• March 17th- Save the date
• April 21st- Check back for more information

** Did you know that the Space Coast Chapter Professional Development events count towards APR Maintenance and Continuing Education requirements.  All program attendees will receive a certificate for 1 CECU. **

FREE Professional Development opportunities from PRSA:

PRSA offers playback of FREE Professional Development webinars: http://www.prsa.org/Learning/FreeWebinars/ Choose one to view at your convenience and keep current with the latest trends.

It’s a Social Media Picnic!

FPRA Space Coast is now enjoying the fresh air of Facebook and is tweeting away on Twitter…

Look for the Space Coast FPRA page on Facebook and be a fan!

Keep up with the latest announcements, FPRA member happenings, and PR-related news.

Don’t stop there-  Space Coast FPRA is also on Twitter!

You can follow Brevard PR pros as they share up-to-the-second content in their field.

** Come to the Professional Development programs

and jointhe Space Coast FPRA Tweet Team! **

Julie’s HOT Social Media Tip:

Is your website social media optimized?

Have you started your blog? Are your keywords working? Have you bookmarked any of your pages or releases?

There are many free tools available to help you answer these, and many more, questions.

One of my favorites is the Website Grader by Hubspot http://www.websitegrader.com

This free resource provides information about On-page and Off-page SEO, Blogosphere, Social Mediasphere, Converting Visitors to Leads, Competitor Analysis, etc.

It also provides a grade for your site and offers you tips on how to improve your ranking and site structure.  I use this tool whenever I am completing a site analysis or developing a digital PR strategy for a client.  Hubspot (www.hubspot.com) regularly hosts webinars and online classes on many aspects of social media and web site optimization.

FPRA Space Coast member, Julie Arnold, is the Social Media Manager for Griffin Integrated Marketing and leads our chapter’s Tweet Team giving live updates from our professional development programs.  You can follow @SpaceCoastFPRA on Twitter.

Public Relations professionals in Florida should be familiar with our state’s ‘Sunshine Law‘ about the release of public records, “It is the policy of this state that all state, county, and municipal records shall be open for personal inspection by any person.”  Whether you work for a public agency or not, reading up on Statute 119 and thinking about how it applies to your daily work will bring your practice more creditability.

Who joins FPRA?

You have your reasons for joining up with PR pros on the Space Coast, and you should know that you are surrounded by good company.   Many of our county’s best PR folks have answered the call to continue their education with quality professional development, and to make connections and share best practices through outstanding networking opportunities.   Below is our current membership listing… Become acquainted with your fellow public relations practitioners at our monthly Professional Development Programs, or by joining our chapter’s Facebook and Twitter and social networks.

Do you know someone who should be on this list?  Send the names of your prospective members to our VP of Membership, Amber Philman, amarek@cfl.rr.com, and we will introduce them to the outstanding benefits of FPRA membership!

• Ann Colchin, The Measured Difference
• Andrea Farmer, APR, Kennedy Space Center Visitors Complex
• Aliona Groh, Hoyman Dobson
• Amelia Woodbridge, Amelia Woodbridge Consulting
• Ailish Nic Phaidin, MPRII, Access Link International , Inc.
• Barry Eager, Phantom Productions of Florida
• Carey Beam, Craig Technologies
• Cyndi Hernandez, Brevard Family Partnership
• Denise Meneghelli
• Geo Ropert, APR, Ropert Communications Group
• Jillian McRae, Kennedy Space Center Visitors Complex
• Jessica Rye, APR, ATK Space Systems- KSC Operations
• Jerry Stansfield, City of Cocoa Beach
• Julie Arnold, Griffin Interactive Marketing
• Joan VanScyoc, Brevard Workforce
• Kay Burk, Kay Elliott Burk Consulting Services
• Kimberly Eye
• Karen Rhine, Florida Institute of Technology
• Katherine Sonn, Century Oaks
• Linda Herridge, Abacus Technology Corp
• Lesley Llerandi, Kennedy Space Center Visitors Complex
• Lisa Stigall, Harris Corporation
• Mathew Haggar, Parrish Medical Center
• Michele Murrell, Brevard Community College Foundation
• Michael Rein, United Launch Alliance
• Natalie Sellers, APR, Parrish Medical Center
• Robert Granath, United Space Alliance
• Rose Thron, Marketing World Specialties, Inc.
• Shanti Brasington, Computer Sciences Raytheon
• Selene Bruns, United Space Alliance
• Alecia McCoy, United Way of Brevard County, Inc.
• Suzanne Sparling, APR, United Way of Brevard County, Inc.
• Tessa Friedrichs
• Tracy Yates, United Space Alliance

Be Involved!

One way to maximize your FPRA membership is to join one of our committees.  Right now, we are looking for folks to help out with organizing our Corporate Spelling Bee and Roast & Toast events. If you have just an hour or two to give, our chapter’s events can be the best ever with your involvement.  Contact Past President, Amelia Woodbridge, amelia@ameliawoodbridge.com to find out how you can help!

Also on deck is the annual Image Awards.  Now is the time to create your entry to highlight your successful PR campaigns.  No program is too big or too small for entry, and you will have help along the way!  Look out for more information to be sent within the next few weeks on how you can get started.  In the meantime, log-in to the FPRA website to see the past Golden Image Award Winners and read the case studies for the winning entries.

–  Yet ANOTHER BENEFIT of FPRA Membership –

Our chapter board would like to announce another feature of Space Coast FPRA’s powerful PR network- Our mailing list!   Available to members only, FPRA Space Coast will post community opportunities to our chapter website and will send an e-mail blast to our membership to promote your event.

From the Bookshelf…

Of Carey Beam:

The Tipping Point by Malcolm Gladwell  (2000, 288 pages)

If this isn’t on your bookshelf, it should be.  This is a study in classic diffusion theory using modern day anecdotes.  Especially applicable to today’s social media networks, The Tipping Point emphasizes affecting change though word-of-mouth information exchange.

Malcolm Gladwell compiled the material for the book from his time spent as a staff writer with The New Yorker.  Gladwell says, “As human beings, we always expect everyday change to happen slowly and steadily, and for there to be some relationship between cause and effect. And when there isn’t — when crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up making hundreds of millions of dollars — we’re surprised. I’m saying, don’t be surprised. This is the way social epidemics work.”

According to www.gladwell.com, “It’s a book about change. In particular, it’s a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does.”  Understanding diffusion and the tipping point is absolutely critical to successful public relations programming.  Check out more reviews and prices on new and used copies of The Tipping Point at Amazon.

Balancing Life and Career Seminar

Wednesday, January 27 from 9:00-11:00 a.m.

Women’s Business Center, Florida Tech, Link Building, Room 323.

Cost: $25

To register, please go to wbc.fit.edu and log in to your profile. If you do not have a profile, please set one up.

Learn how to bring balance and organization to your career, home, and life. This seminar is brought to you by Power in the Workplace and the Women`s Business Center at Florida Tech.

For more information on these or any of our other course offerings, please contact the Women’s Business Center at wbc@fit.edu or 321-674-7007.

Courses at the Women’s Business Center are open to everyone, not just business owners or women.

Michael Andrew

Invite a friend and SWING into the New Year with the Vivace Society!

SATURDAY • JANUARY 16

PRE-CONCERT BRUNCH &

SWING DANCE SAMPLING

King Center Studio Theatre

11:30 AM-1:30 PM

Join a lively group of young-minded professionals

for brunch with mimosas and a swing dance demo and instruction, starting at 11:30.

-Vivace Members FREE

-Non-Members – $15

Vivace Society

Immediately following, you’ll attend the matinee SINGIN’ & SWINGIN’

pops concert with Michael Andrew of Orlando’s Swingerhead

and the Brevard Symphony Orchestra, beginning at 2:00.

-Vivace Members Free with BSO Ticket Voucher

-Special Rate $15 w/o Voucher

** Refer a friend to join the Vivace Society and you each are entered

into a drawing for a  TWO NIGHT STAY at either

the Doubletree Melbourne Beach or the Hilton Melbourne Beach! **

Contact us today at 321-242-2024

http://www.vivacesociety.com

Visit Brevard Vivace on FACEBOOK

On Tuesday, January 26th, FPRA Space Coast Chapter VP of Resource Development David Waters will be a panelist of the Founders Forum Marketing Madness program:  Talking to the Media.

Good publicity can be the catalyst for business success.  But don’t expect the press to come knocking down your door for a story about your latest widget or service.  You have to grab the attention of reporters and editors with preparation, presentation and persistence.

David will join Scott Harris, news anchor at Channel 13 NEWS, and Adam Lowenstein, business editor at Florida Today, to discuss both good and not-so-good examples of pitches they have encountered during their careers.  They will join Jean Newell of Newco Enterprises as she presents proved tactics on packaging the pitch and the pitchman to the media.

Crowne Plaza Melebourne Oceanfront

$35 with preregistration, $40 at the door, $15 students

6:00-6:45 Registration and Networking

6:45-7:45 Dinner

7:45-9:00 Program

Phone reservations 751-6771 (One Senior Place)

Online reservations http://www.foundersforum.com

David is a reporter, public relations professional, and runs his own multimedia video production company, David Waters Productions.  For more than a decade, he was a daily presence on local television when he reported for News 13 and ran the Brevard County bureau. He also appeared for most of that time on CNN and continues to appear on the network to this day.  These days, you’ll find him running David Waters Productions, where he puts his years of local and national media experience to use by helping companies get noticed through public relations events, video products, and interactive social media.  You can still see him on SpaceflightNow.com where he coanchors a live interactive shuttle launch show that he helped create.  It is seen in 181 countries by more than half a million people.  David was named one of the “100 Most Influential Business Leaders” by Spacecoast Business Magazine.

Phone reservations 751-6771 (One Senior Place)

Online reservations www.foundersforum.com

Crowne Plaza Melebourne Oceanfront

$35 with preregistrations, $40 at the door, $15 students

6:00-6:45 registration and networking

6:45-7:45 Dinner

7:45-9:00 program

Look for the Space Coast FPRA page on Facebook and be a fan!

Keep up with the latest announcements, FPRA member happenings, and PR-related news.

Don’t stop there-  Space Coast FPRA is also on Twitter!

You can follow Brevard PR pros as they share up-to-the-second content in their field.  And, be sure to follow our chapter’s Tweet Team @SpaceCoastFPRA while they tweet during professional development programs.